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THOF

'The House of Future"

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THOF is India'S first luxury fashion and lifestyle GROUP engineered for Gen-Z . Built native to the internet, culture-first, and design-obsessed, THOF sits at the intersection of luxury, drops, and identity.

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At THOF, STORIES come before products. We don’t start with items. we start with worlds, narratives, and points of view. 

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Each Brand Under THOF carries meaning, context, and cultural intent crafted to be felt, shared, and remembered.

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AIMM MOTORS

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AIMM is INDIA'S FIRST DESIGN NATIVE CAR. a new-age automotive company built on one belief:
India deserves its own performance icons. We build machines that command presence.

Design-first. Asset-light.


Engineered for Indian roads, Indian conditions, and Indian ambition.

AIMM exists to create cars for the modern India ,
vehicles that feel raw, confident, and unapologetically dominant.

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Engineered to move culture.

PAXCAR

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“India’s First ENTERTAINMENT led MOTORSPORT League. Built for streaming Generation”

NO MENU

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A platform which is going to define the relationship between food and experiences for millions of kitchens in India.

ZMPLOYEES

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Traditional hiring is broken and everyone in the industry knows it. Zmployees is not a fix, it is a replacement. 

MEDIA IP

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Fashion’s Next Power Move - INDIA'S FIRST

GALA AND THOF FASHION WEEK

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SBMH ALCOBEV

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India’s first next-generation beverage group.
Crafted across spirits, hydration, and fizz.
Built for culture. Meant to last.

SBMH REAL ESTATE

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Only for those who choose luxury as a LIFESTYLE.


India's most luxurious residential and commercials spaces, built only for the selected few.

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THE FOUNDERS DEN 

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INDIA'S FIRST SPEAKEASY SPACE FOR THE REAL FOUNDERS, INVITE ONLY MEMBERSHIP.

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A BRAND LAB AND A CREATIVE SOIREE SPACE DEFINED TO SPEAK SCALE AND LUXURY. 

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EXCLUSIVE , SELECTIVE, CURATED.

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