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THOF

'The House of Future"

THOF is India'S first luxury fashion and lifestyle GROUP engineered for Gen-Z . Built native to the internet, culture-first, and design-obsessed, THOF sits at the intersection of luxury, drops, and identity.

At THOF, STORIES come before products. We don’t start with items. we start with worlds, narratives, and points of view. 

Each Brand Under THOF carries meaning, context, and cultural intent crafted to be felt, shared, and remembered.

AIMM MOTORS

AIMM is INDIA'S FIRST DESIGN NATIVE CAR. a new-age automotive company built on one belief:
India deserves its own performance icons. We build machines that command presence.

Design-first. Asset-light.


Engineered for Indian roads, Indian conditions, and Indian ambition.

AIMM exists to create cars for the modern India ,
vehicles that feel raw, confident, and unapologetically dominant.

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Engineered to move culture.

PAXCAR

“India’s First ENTERTAINMENT led MOTORSPORT League. Built for streaming Generation”

NO MENU

A platform which is going to define the relationship between food and experiences for millions of kitchens in India.

ZMPLOYEES

Traditional hiring is broken and everyone in the industry knows it. Zmployees is not a fix, it is a replacement. 

MEDIA IP

Fashion’s Next Power Move - INDIA'S FIRST

GALA AND THOF FASHION WEEK

SBMH ALCOBEV

India’s first next-generation beverage group.
Crafted across spirits, hydration, and fizz.
Built for culture. Meant to last.

SBMH REAL ESTATE

Only for those who choose luxury as a LIFESTYLE.


India's most luxurious residential and commercials spaces, built only for the selected few.

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THE FOUNDERS DEN 

INDIA'S FIRST SPEAKEASY SPACE FOR THE REAL FOUNDERS, INVITE ONLY MEMBERSHIP.

A BRAND LAB AND A CREATIVE SOIREE SPACE DEFINED TO SPEAK SCALE AND LUXURY. 

EXCLUSIVE , SELECTIVE, CURATED.

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